Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Discover how game theory strategies improve decision-making in business, finance, and economics. Enhance your analytical skills with real-world applications.

When people stop actively engaging with your emails, you may assume they’ve lost interest in your business. However, this may not be the case. There’s a good chance you’ve just slipped off their radar ...

Strategic thinking is more than just a skill - it’s a mindset. It’s about creating the framework to drive your organization’s long-term success by continuously adapting to new challenges, fostering ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. “Surprise and delight.” What was once a novel approach to ...

My passion for Wall Street research first led me, more than 40 years ago, to my exclusive formula for uncovering market-beating stocks… Back in college at Cal State Hayward in the late 1970s, everyone ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...