A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

With a market size projected to reach $510 billion by 2028, the metaverse is getting major attention from influential brands. If you’d like more insight into how you can market your company in the ...

Newsjacking is a popular marketing strategy. Find out how to newsjack a story properly and learn from 5 brands that did it right. It’s estimated that the average social media user spends roughly two ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Most B2B startups are in constant dialogue with their prospects and customers through sales conversations, onboarding sessions, usage analytics, and support interactions. When the time comes to ...

In a world saturated with brands vying for consumer attention, creativity and business strategy are key to a brand’s success and longevity. We draw on valuable insights from the fashion, eyewear, and ...

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Storytelling is one of the core elements of modern branding ...

Financial products are often sophisticated and innovative, yet they are frequently communicated about in ways that confuse or intimidate consumers. For most people, finance remains a complex and ...

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

The perfect influencer for your DTC brand is just a message away, but how do you break through the noise and get their attention? Or how do you make sure that the channel for outreach (DM or email) is ...