As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that. Over the past two years, it’s put a lot of energy into updating its ad platform, including ...

Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, ...

Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...