Businesses use the marketing mix to determine how to promote and position their products to appeal to their target audiences. However, marketing services – rather than products – requires a different ...

One common trend is the need for convenience . Businesses have had to alter their marketing mix by developing or adapting new or existing products to suit this consumer need. An example of convenience ...

What are the 4P's of the marketing mix? The four P's—product, price, place, promotion—craft a strong marketing strategy. Consumer law ensures buyer protection. A poor mix can result in failure. How is ...