When you start a small business, you quickly learn that you survive by meeting customer demand. The patterns in that demand can seem mysterious at first, but if you familiarize yourself with the ideas ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...

In light of recent news that UPS is “doubling down” in a signficant move to beef up its cross-border capabilities, I couldn’t help but don my oligopolistic hat and ponder some related theories. But ...

We consider a theoretical model of a consumer who faces a price that varies with the number of units bought, and who faces random future changes in his demand for the good. an example is cumulative ...