Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't ...

Getting your permission-based email marketing emails into the inbox and ensuring that your email design is just right are closely related. Here is some useful information on the nexus between the two ...

User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to ...

Brands achieve high ROI with their email only when they follow well-curated email marketing practices. And it begins with design. Here are seven design best practices that email marketers should ...

People have short attention spans — 8 to 12 seconds. Thus, marketing emails have to grab them right away, and design plays a big role in that. Here are seven email marketing design elements that could ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...