Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

If you're like me, you are probably subscribed to more mailing lists than you realize. Fortunately, the mobile version of Gmail gives you an easy way to do something about it. Earlier this summer, ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

When was the last time you had an empty inbox? Probably the day you created your email address. And since you received the first confirmation or welcome mail, you've gotten tons more from every ...

Your PR email list is the lifeblood of your media relations. How are you taking care of it? As a PR pro, you probably think of your contact list as your most precious asset—and rightly so. It's the ...

Don't rely solely on LinkedIn for audience reach; algorithms change. Build your own mailing list by strategically using a lead magnet on your profile. Place links in your headline, featured section, ...