“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

Display advertising revenue growth has been reported among a sample of UK publishers for the first time in three years.

Companies use different forms of print advertising, including direct mail brochures, magazine and newspaper ads. Display ads are the ads that can appear on any page throughout a publication, unlike ...

In spite of recent announcements that Facebook has surpassed Google and Yahoo! for overall display impressions, ecosystem feedback suggests there’s a difference between what a Facebook or social ...

Google is developing a new portfolio of display ad formats and tools for advertisers to use across its Google Display Network, AdMob network and DoubleClick services. The company says they’re designed ...

Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen ...

Online ad viewability is a hot topic in advertising right now, as marketers are becoming more aware (and concerned) that many of the ads they buy online are never actually seen by people. Advertisers ...

Global ad spend is on track to grow 5.5% this year to $537 billion, while Internet advertising will account for nearly one-quarter of that, at $121 billion, according to the latest forecasts out from ...

The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and ...

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...