If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

Disney instructed third-party producers to disentangle any Google AI tools from their workflows as part of its ongoing ...

“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at ...

Disney is investing $1 billion in OpenAI and will bring characters such as Mickey Mouse, Cinderella and Luke Skywalker to the AI company's Sora video generation tool, in a licensing deal that the two ...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...