IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

In today’s crowded marketing landscape, getting and holding attention is harder than ever. Marketers are juggling email, social, paid search, video, and more, each with its own metrics, costs, and ...

FRANKLIN, Tenn.--(BUSINESS WIRE)--Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based direct marketing agency, SeQuel Response. The ...