Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Methodology matters, and there’s not much to get folks in the research field as riled up as questions about whether some methods are better than others. That certainly was the case last fall, after ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

This is a preview. Log in through your library . Abstract There are some new attempts to bridge the divide between quantitative and qualitative methods in the social sciences (see also BERG-SCHLOSSER ...

Business operators frequently have a need for answers to questions that can be obtained only through marketing research. Both qualitative and quantitative market research help business owners make ...