Apple revealed its Vision Pro device at the WWDC event in early June. Virtual reality and augmented reality are two closely-related terms that have been common in the consumer tech space for years.

In today’s rapidly evolving technological landscape, augmented reality (AR), virtual reality (VR) and Mixed Reality (MR) have emerged as groundbreaking technologies with the potential to revolutionize ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

TikTok’s parent company, ByteDance, may be working on a new pair of mixed reality glasses — taking on Meta's future mixed reality devices! AR glasses maker Luma is showing off the next frontier is in ...

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...

Virtual reality (VR) and augmented reality (AR) technologies drive company innovation and expansion. From creating immersive experiences to engaging product demonstrations, both offer a range of ...

The XR market is projected to grow at an exceptionally high rate. Read further to know the comparison between Samsung Galaxy ...

While the Vision Pro feels like a luxury item, the Quest 3 is built to be a workhorse. It’s a trade-off between a high-end ...

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes place ...