The marks, if cropped, should be done in such a way that clearly identifiable elements remain visible to help ensure the integrity and recognizability of the mark. The mark should not be cropped in ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

A store’s layout and design often serve as a customer’s first impression of a business. Of course, it should be effective in persuading someone to make a purchase. However, it should also communicate ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

Graphic elements add texture, movement and dimension to the William & Mary brand. Inspired by the campus environment and the institution’s enduring sense of place, these visuals provide creative ...