At a recent stay at the Element Edmonton West, I was pleasantly surprised by the property's sleek, Scandinavian-style design flair and its clear commitment to sustainability. But Element isn't sitting ...

The content frame is a graphic hallmark of the “On to Something” brand execution. With the frame we highlight and focus viewers’ attention on the moment of discovery and understanding. Closed Content ...

One of the hardest things about design is keeping track of the terminology. There are many words to learn, and definitions frequently overlap. But don’t think for a moment that any two terms mean the ...

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

Rebranding guides focus on market research and design principles. Nobody warns you that your biggest obstacle will be getting ...

It can be tough for an automaker to produce a car that stands out from the sea of similarly shaped vehicles with similar missions that appeal to very similar audiences. In an effort to distinguish ...

Now easily discover how AI logo generators keep your brand consistent. Don’t let mismatched designs slow you down. Make every logo count instantly.

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

Graphic elements add texture, movement and dimension to the William & Mary brand. Inspired by the campus environment and the institution’s enduring sense of place, these visuals provide creative ...