Product planning is the process of creating a product idea and following through on it until the product is introduced to the market. A small company must also have an exit strategy for its product in ...

When you want to widen your business's reach into international territories, you'll need to put together a global or international business plan. Investors and foreign governments want to know that ...

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement A business plan is also a ...

As marketers are tasked with the challenge of doing less with more, there’s an increasing demand to quantify the value of social media. Here’s a guide to mapping a social media strategy with ...