So you don’t have a Ph.D. in computer science. You can’t write a 100-line string of SQL code or pull off a left outer join in a relational database. Yes, database marketing is approaching ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

One would think that the catalog industry would be awash with database marketing success stories. But co-ops notwithstanding, few of the major database marketing service bureaus have a significant ...

Most database marketing programs are designed to accomplish one or more of only three basic business objectives: acquiring new customers, retaining existing customers, or cross-selling. Measuring ...

Eric Stein is Executive Vice President, Online Solutions, of Epsilon, a database marketing company. AdExchanger.com: Can you give a quick background on the latest with Epsilon? ES: We have a platform, ...

Businesses are striving for new insights and maximum ROI from their customer data available across multiple digital channels. This data, and the way it is used for improved business performance, is ...

Direct Marketing News is seeking submissions for the 2012 Essential Guide to Database Marketing, which will be published April 1. In today’s ROI-focused marketing landscape, marketers are pressed to ...

Orlando, Fla.--Direct and database marketing companies announced several new products and services Monday at the Direct Marketing Association's Annual Conference & Exhibition: --AccuData America, a ...