Industry trends show increasing demand for measurable digital marketing strategies focused on ROI, analytics, and ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

“Data-driven” is a bedrock principle of today’s pharmaceutical marketing. But how well are we keeping up with the tremendous amount of data available to us? It’s estimated that the average hospital ...

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder ...

Learn how to make sense of your marketing data. Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

If you’re like most marketers, you’ve probably read too many think pieces on the importance of becoming a data-driven marketer. While no one disputes this necessity, the roadmap to getting there is ...

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

Creativity in crisis has become a running theme in marketing. Ad agencies, facing a wave of disruption, are falling under sharper pressure as the fundamentals of the business drift further away from ...