Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

Taking a Data Maturity Assessment might not sound like the most enthralling way to spend your afternoon. But a new survey, created by design studio Upstatement in conjunction with data.org, is ...

Local governments can now complete an eight-question assessment on data practices to participate in a municipal capacity-building initiative, as an entry point to a more intensive 43-question ...

When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start. The ongoing pandemic and now sluggish ...

There is more data than ever at most companies’ disposal. But many organizations are not fully leveraging this data to gain a deep understanding of their customers’ behaviors and improve the digital ...

Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia, a quick and fun way to give brands a snapshot of where they are on their data transformation journey. The ...

As Veeam Software Group GmbH, the market leader in data resiliency, holds its annual user event VeeamON in San Diego this week, it’s on a roll, continuing to stretch its lead over the legacy vendors.

Bolstering a school’s cybersecurity can cost a pretty penny, but that could be pennies on the dollar compared with the cost of a breach. According to IBM, the global average cost of a data breach in ...

Forbes contributors publish independent expert analyses and insights. The path to enterprise AI maturity runs directly through data. However, constructing AI-ready data platforms is more than just a ...