Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer ...

LONDON: Cybercriminals connected to a recent string of ransomware attacks on major British retailers said on Friday they had ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

Salesforce expanded partnerships with OpenAI and Anthropic to integrate their frontier AI models into its Agentforce 360 ...