What if consumer-packaged goods marketers had the technology to identify and a database to keep track of purchases for a specific brand and product, and to identify the store where they were sold for ...

With the textile industry facing mounting scrutiny over the environmental impacts of fast fashion, two researchers from ...

Much of artificial intelligence (AI) in common use is dedicated to predicting people’s behavior. It tries to anticipate your next purchase, your next mouse-click, your next job move. But such ...

The MarketWatch News Department was not involved in the creation of this content. Powered by over 5 trillion data points, DATA POEM's proprietary causal architecture revolutionizes enterprise decision ...

Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood — or ...

Our foray into causal analysis is not yet complete. Until we define the methods of causal inference, we can't get to the deeper insights that causal analysis can provide. This article details many of ...

There is a missing ingredient in today’s artificial intelligence, which, when added, will make AI a truly indispensable partner in business and increase return on investment over the long haul. The ...

NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)-- Accenture (ACN) has invested, through Accenture Ventures, in Alembic, a leading AI-powered causal marketing intelligence platform that can determine which ...