When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

If you don’t understand your customer, you will fail. In business development, I see salespeople make the mistake of going into customer meetings ready to rattle off the features and benefits of the ...

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...

Dialogue AI, an AI-native market research platform powered by a live conversational AI interviewer and built to serve teams across the business, is aiming to disrupt the $140-billion research industry ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

This whitepaper gives and overview of the results and key takeaways of a research project carried out by B2B Marketing in collaboration with EY to assess the degree to which customer centricity is ...

Lightspeed Venture Partners led the round to accelerate product development and scale the AI-native autonomous research platform Dialogue AI, an AI-native market research platform powered by a live ...

Brand marketers often find themselves lost in a metaphorical hedge maze, desperately seeking a way out. As privacy restrictions tighten and new media channels continue to emerge, brands are stuck with ...