LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest article on the impact of covid-19 on customer buying ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. Businesses must adapt their approach to analytics and AI to ...

STAMFORD, Conn.--(BUSINESS WIRE)--Consumer buying behavior has changed forever as the result of the pandemic, and retailers and CPG companies need to make smart investments in technology now to fuel ...

The relationship between Marketing and Sales is at the core of how well a company attracts buyers and sells to them. This relationship is more than just a simple handoff at the point a lead is ...

Though we live in a wired age, information still comes to us through only five senses. Advertisers are faced with the task of understanding and manipulating how a consumer receives information through ...