Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Inspired by questions raised in an internal study of business intelligence (BI) integration trends, Unisys and KRC Research polled 150 top executives and IT decision-makers to examine the concerns and ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...

LONDON--(BUSINESS WIRE)--The manufacturing industry is a rapidly changing and a challenging sector that needs to react spontaneously to the continuous changes that occur. Manufacturers are ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

be released by his firm shows that customer analytics projects are among the longest and most arduous to implement, but when completed provide some of the best returns around. The rewards are obvious- ...