Business Bricks expanded its corporate gifting with custom branded LEGO kits that upgrade new employee onboarding gifts. Instead of generic swag, companies can turn their brand story into a buildable ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet." When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Add us as a ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

An inside look at how Smart Bricks expand Lego’s system without replacing physical play ...

Lego is finally moving into the 21st century by introducing its very first 'smart brick' - its first major new design in 50 years. The new bricks have miniscule micro chips inside them - smaller than ...