Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) said Google Chrome will start testing a new feature called Tracking Protection which limits cross-site tracking, in an effort to phase out third-party cookies in ...

Google has announced it will begin testing a new “Tracking Protection” feature. Tracking Protection will be enabled by default and limit cross-site tracking from third-party cookies. The feature will ...

This article is sponsored by RTB House. Google’s recently updated timeline for phasing out third-party cookies in Chrome wasn’t the end of the story. Late on Friday, July 23, Google launched a ...

In July of 2022, Google said it would probably be the second half of 2024 before its Chrome browser started phasing out third-party cookies. While that still might be the target date for a full ...

Google is in the final stages of phasing out support for third-party cookies in Chrome. Ahead of a wide rollout in the second half of 2024, Chrome in January will start testing “Tracking Protection.” ...

Chrome will now allow users to either experience web browsing within the Privacy Sandbox setting or continue to have traditional cross-site cookies activated. As a ...

The online tracking technology 'is not good for the web' and should be restricted, the group says, even as Google again delays plans to drop the browser technology. A leading internet standards body ...

Mozilla has further beefed up anti-tracking measures in its Firefox browser. In a blog post yesterday it announced that Firefox 86 has an extra layer of anti-cookie tracking built into the enhanced ...

For many years, privacy advocates have been sounding the alarm on the use of cookies to track, profile, and serve personalized ads to web users. The discussion has been especially acute over cookies ...