NVIDIA arrived at SIGGRAPH with a broad pitch for the future of AI-assisted creation, tying together new Omniverse libraries, ...

AI has no emotional investment in any of that. It doesn’t care if the work feels generic. It doesn’t care if the strategy is ...

An experiment showed AI users had the most creative ideas when they used it in moderation – not too much and not too little.

A designer transforms a cityscape into a cyberpunk world with the click of a button. Another creator easily extends an image’s background to fit in more sky and clouds. Generative AI tools are ...

Panelists at a TIME100 Talk in Cannes, France, spoke about how AI can enhance creativity—and how to navigate the changes it’s bringing.

How one experiential agency is dealing with AI concepts.

Indie film studio A24 had already grown into a $3.5 billion cultural powerhouse, thanks to its savvy marketing muscle and distinct point of view. Now, it’s turning its hand to AI, and experts say ...

Adobe redefines the creative process with AI for every creator, delivering AI-powered innovations across Adobe Firefly, Adobe Creative Cloud, Adobe Express and Adobe GenStudio that transform ideation, ...

A drawing appears on the page. Smooth lines curve into the shape of a vase beside a bowl of fruit. There's no human hand guiding the pen, only the gentle hum of a machine. But how creative do you ...

Adobe’s latest announcement introduces a design overhaul to its Firefly AI hub and adds new features that should mean greater efficiency.

In the rapidly developing contest between human creativity and artificial intelligence algorithms, professional artists still have an edge in producing more creative AI-assisted artwork than the AI ...

100+ Creative Cloud innovations and productivity upgrades equip creative professionals to work faster, with more control and precision over the finest details Firefly-powered innovations in Photoshop, ...