New Ethics Framework Gives Branding, Marketing, and Creative Agencies a Practical Way to Govern Generative AI

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, ...

How Gen Z Advertising Professionals Are Rewriting Brand Storytelling

Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...
MM&M

Omnicom consolidates creative agencies globally under Omnicom Advertising Group

Omnicom on Tuesday unveiled the Omnicom Advertising Group (OAG), a new structure that aligns its creative agencies globally under one leadership team. Troy Ruhanen, formerly CEO of TBWA Worldwide, ...
Marketing-Interactive

WPP reportedly revamps creative agency structure in major overhaul

WPP is reportedly bringing its three main creative advertising agencies under one banner, WPP Creative. The three creative ...

Understanding How Agencies Utilize Generative AI in Creative Production and AI Tools in Content Marketing

By integrating AI tools into our workflows, we’re able to deliver smarter, faster, and more bespoke content that aligns ...

WPP to revamp creative structure under new CEO, FT reports

LONDON, Feb 9 (Reuters) - Britain's WPP is preparing to bring its three main creative advertising agencies under one banner, ...

This New Ad Agency Has a Secret Advantage, and It’s Not What You Think

The Ability Machine has already completed brand work for Mercedes and Kind.
RTÉ Ireland

WPP to revamp creative agency structure in strategic shake-up, FT reports

The UK's WPP is preparing to bring its three main creative advertising agencies under one banner as part of a streamlining ...