Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Modern crisis communication demands constantly updated, flexible ...

The gap between experimentation and execution has become the defining challenge of 2026, and closing it requires leaders to ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Corporate communication plans fail for one reason: they try to be everything to everyone. Organizations tend to chase every channel, speak to every audience, and dilute their message until it holds no ...

The Board of Public Works and Safety on Tuesday approved an agreement with a consulting firm who will help the city with a strategic communications strategy. The agreement—totaling $96,000— ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...