Augmented Reality (AR) is transforming the way businesses, educators, marketers, and creators engage with audiences. What ...

Facebook is using augmented reality, in an effort to make movie posters more interactive and engaging for viewers. This technology could change the face of future advertising campaigns. According to ...

Facebook is adding augmented reality target tracking in a closed beta test. Facebook’s AR Target Tracker is being used on posters for the movies “A Wrinkle in Time” and “Ready Player One.” Pointing a ...

ROTTERDAM, The Netherlands (Reuters) - Technophiles and developers seeking the next tech breakthrough were drawn to the Dutch city of Rotterdam on Friday to hear "augmented reality" promoted as a way ...

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR ...