Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

Hardly a day goes by in CTV Ad Land without at least one mention of performance. Netflix entered the fray last week when it unveiled its conversion API, which is “designed to help advertisers prove ...

Yahoo has enabled the merging of offline and online conversion tracking by integrating the Yahoo Conversion API (CAPI) into its DSP. According to Yahoo, the new solution streamlines campaign ...

NEW YORK, April 16, 2026 /PRNewswire/ -- DIRECTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to integrate with LiveRamp's Conversions ...

Microsoft shared documentation for its beta Conversions API, as a server-side option for sending data directly to the platform.

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...