Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

A new survey shows that as customer expectations rise, loyalty becomes even more paramount to profit.

For as long as people have been selling goods, customer loyalty has been a topic of conversation. Yet no one has been able to fully crack its code. Each year, we see brands across industries revamping ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

There's a pivotal shift underway in the brand landscape as consumer expectations jumped 32 percent year over year, representing the largest single-year increase since 1998, brand loyalty and ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective customer engagement. On today’s episode of CBT Now, David ...

B.D. Dalton II, Lazy Overachiever, deal-maker, author and podcast host of Grow Sell and Retire, Director at Rockfine Group. Let's talk about David. He's been shopping at the same grocery store for 12 ...

• Consumers’ expectations jumped 30% this year, but brands only met 9–11% of that demand • Amazon, Google, Microsoft, Apple, and Coca-Cola lead 2025’s loyalty rankings The 17th annual Brand Keys ...

WestJet Rewards is feeling the heat as a new loyalty program has just been announced by Air Transat, changing the game for frequent travelers.

The opacity of major loyalty, rewards, and points schemes has been on the regulatory radar for more than 20 years, not least ...

Lululemon's Q4 earnings are expected to be strong, but future growth may falter due to economic risks and increased competition, especially from Chinese brands. LULU's valuation is historically low, ...

The Chevy Equinox wins the S&P Global Mobility 2025 Overall Loyalty to Model award, driven by its redesign. GM also secures ...