Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research agencies have ...

Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

Several (ratings-based) conjoint analysis and experimental choice (choice-based conjoint) models are compared on their ability to predict both aggregate choice shares among the sample and individual ...

This example uses PROC TRANSREG to perform a nonmetric conjoint analysis of tire preference data. Conjoint analysis decomposes rank ordered evaluation judgments of products or services into components ...

Describes performing conjoint analysis in the SAS System with the TRANSREG procedure. Topics include metric and nonmetric conjoint analysis, orthogonal and nonorthogonal experimental designs, data ...

While there is a fair amount of work on determinants of demand for the live performing arts, results have often been contradictory with little explanatory power. This may be because of the difficulty ...

To assess the public’s perception of biobank research and the relative importance they place on concerns for privacy and confidentiality, when compared with other key variables when considering ...