A focus group is a marketing tool that companies use to find out how members of the public receive a product and how the product can be improved. During the focus group, a facilitator asks ...

A focus group discussion can uncover attitudes and assumptions people hold when choosing products or services, or challenge your own assumptions about issues or problems your own company may face. A ...

If you’re looking to gain insight from your client base on a particular issue—satisfaction with your services or maybe tips on getting their referrals—there are several ways to go about it. You can ...

Focus groups represented a major aid in trial preparation that had not been available previously. The methodology for conducting focus groups has evolved substantially in the years following. More ...

Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

TROY, N.Y. – The City of Troy is conducting a series of public focus groups in conjunction with the preparation of the City’s 2020-2024 Consolidated Plan through its Community Development Block Grant ...