That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

I recently received a delightful email from one of my readers. It concerned marketing communication and engagement. Engagement as in truly connecting with audiences that are important to what you hope ...

I’ve got a marketing stalker. Actually, several. Bet you do, too. It’s those calls, emails and other reachouts from people we don’t know; we don’t want their services or products and they won’t leave ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

Vivek Suchanti, chairman, Concept Communication, believes even if clients have adopted AI, they prefer agencies for new and effective tech solutions. Advertisment The collaboration between advertising ...

Discipline: Advertising, Communications and PR (Consumer, Corporate, Media Analysis, Press Release, Property, Public Sector, Travel), Corporate Social Responsibility ...

Widely regarded as one of the industry’s most credible award platforms, the Realty+ Excellence Awards honour creative and impactful contributions to real estate. Navin’s Cedar campaign was praised for ...