What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

In an always-on, multichannel world where most people spend a significant amount of time online every day, marketing has become a nuanced and high-stakes psychological game. By understanding how ...

Color psychology and perception constitute a multidisciplinary field that investigates how hues influence cognitive processes, emotional responses and social behaviour. This research elucidates the ...

Which feelings and reactions do different colors tend to evoke with audiences? An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...

Driven by insights from behavioral economics, marketers have begun to cater to the systematic irrationalities of their consumers. This means understanding how consumers actually behave, as opposed to ...