To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

Walgreens has some super deals starting Sunday, 1/24 including FREE Colgate mouthwash, FREE Colgate toothbrushes, milk, Pepsi, 7UP, Angel Soft bath tissue, Kellogg's cereal, tuna & more! Walgreens has ...

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing ...

Earlier this year, Colgate released a connected toothbrush, an artificially intelligent mouth cleaner that would be sold at Apple Stores for $100 a pop. It looks like most electric toothbrushes: thick ...

Smart toothbrushes have been around for a few years now, but they haven’t quite caught on. Sure, they promise better habits via connected sensors, but they also tend to be very expensive ($100 and up) ...

Everything that uses electricity is getting smart — or eventually will. We've had electric toothbrushes for some time now. But now, those toothbrushes are finally getting smart functionality. One of ...