Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

Moe’s Southwest Grill franchisee Neil Solomon was tired of being ripped off by customers redeeming counterfeit paper loyalty cards at his Altamonte Springs, Fla., outlet. So, in an effort to address ...

Each year, hundreds of people get the Harley-Davidson logo tattooed on their bodies. You may not be a tattoo person, but you can appreciate the love and dedication that a decision like this requires.

BOSTON--(BUSINESS WIRE)--With global economic uncertainty impacting businesses and consumers alike, new research sheds a light on how both can financially optimize their relationships in a ...