For more than 80 years, prominent athletes have been featured on the front of a Wheaties box, including Michael Jordan, Lebron James, Simone Biles and Muhammad Ali. And now, NFL brothers J.J. and T.J.

For the first time in the history of mixed martial arts, a UFC fighter has the chance to land the cover on a box of Wheaties. The iconic cereal brand that intially debuted featuring athletes on the ...

For more than 80 years, some of the greatest athletes of all time have had the opportunity to grace the cover of the legendary Wheaties cereal box. Now the time has come for the Watt brothers, and ...

It’s no secret that food packaging looks different from country to country. But one dad on TikTok was recently visiting Mexico when he came across an interesting difference he couldn’t help but share: ...

(WLUK) -- For the first time ever, the Wheaties cereal box will feature a pair of brothers -- and it's the Watt brothers from Wisconsin. Pewaukee natives J.J. and T.J. Watt will soon grace the front ...

The Breakfast of Champions has long been a lucrative rite of passage for Olympians. Here’s how much it pays to be the face of it. Caitlyn Jenner never expected to get rich from the 1976 Summer ...

PORTLAND, Ore. -- Shortly after practice on Wednesday, Winterhawks Forward Nic Petan took time to sign a couple of cereal box covers. It wasn't just any cereal, it was 'Shreddies' and Petan is on the ...

How much would someone pay for an unopened 60-year-old box of cereal? Turns out that certain collectors will shell out a ton of cash for the boxed breakfast staple. People have been collecting the ...

Video game cereal boxes may have made a recent comeback, but their releases are still few and far between. In the past, major cereal brands were aching to get an iconic video game character like Mario ...