What, exactly, do you stand to gain by mobilizing important business processes? All your employees will look cool carrying their snazzy devices around, sure, but how much time or money will it save?

Google seeks to fill a void with the new "Full Value of Mobile" calculator that helps brands monitor the impact of mobile marketing online and offline. The tool allows businesses that use Google ...

Google has focused on getting marketers and site owners to improve mobile site experiences for many years now. On Monday at Mobile World Congress in Barcelona, the search giant announced the release ...