Lego has been revealed as the sponsor of CITV's weekday breakfast programming, in a deal negotiated by ITV Commercial and Carat Sponsorship. Hero Factory is Lego’s buildable action figure line, and ...

Sports toys and outdoor play manufacturers Hy-Pro International has announced a sponsorship package with CITV’s activity strand ‘Get Stuck in!’ Hy-Pro is to take its Zinc brand on to TV sponsorship ...

Toy company Mattel has announced a three month sponsorship programme with kids channel CITV in the run up to Christmas. Polly Pocket and electronic toy Woogies will be sponsoring the 4pm to 9pm autumn ...

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