Not all ethical fashion brands are created equal. Understand sustainable fashion claims, spot performative sustainability, ...

Opinions expressed by Entrepreneur contributors are their own. With the rise of social media, “humanizing business” has been a buzz phrase that represents the ultimate consumer company goal of ...

It used to be that if you had established a strong brand name, you could count on consumers’ trust. But years of inflated marketing claims and bad experiences have eroded trust in brands, leading to a ...

As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options. TikTok has launched ...

Fashion Transparency Index 2022 co-author Liv Simpliciano told Just Style exclusively this result in 2022 is “unacceptable” and suggested legislation that is both robust and mandatory could be the ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

The most in-demand thing in beauty right now isn’t a product — it’s transparency. Transparency is information-sharing by a brand to differentiate itself within the market and cultivate trust with ...

This article is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Beauty Edit newsletter, which contains Member-only reporting and analysis, the Beauty Trend ...

Marketers are still “clamoring” for transparency in the connected TV (CTV) space according to Lisa Utzschneider, the chief executive officer of adtech and verification company Integral Ad Science (IAS ...

In today’s market, trust isn’t just a differentiator — it’s a requirement. But proving your brand lives up to its claims? That’s where things get complicated. In this episode of Retail Remix, host ...