It’s no secret that brand affinity — a shopper’s preference for a particular brand — can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to ...

Irvine-based Brand Affinity Technologies Inc., an advertising startup that looks to hook up celebrities and athletes with online advertisers, has come up with software for tracking celebrities and ...

Irvine-based Brand Affinity Technologies Inc., an advertising startup with technology that aims to automate celebrity endorsement deals, said Monday it bought La Jolla-based Beelya for undisclosed ...

Iterable, a customer engagement platform provider, has added several new capabilities, including Journey Assist, a generative artificial intelligence tool that enables users to build Journeys using ...

Jim is CMO and CPO for CMX, leading a team dedicated to delivering the best cloud-based Enterprise Quality Management Software available. No longer considered "nice to have," environmental, social and ...

Brands are increasingly turning to insurance to diversify their revenue streams, and brokers are vying for the business. To highlight three examples: Everywhen has partnered with Asda Money to launch ...