The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

This week’s column is the latest on root cause analysis tools for managers. The topic we'll be discussing is brainstorming. I would like to begin by saying that brainstorming is not only a great ...

Too many companies are stuck trying to replicate old-school brainstorming models in a remote world. The truth is, while traditional "groupthink" brainstorming was flawed in the boardroom, it kills ...

Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line, or even creative ways to celebrate your anniversary. The traditional approach to cracking these ...

Team brainstorming seems like a good idea–at least, on paper. What usually happens is this: the company is experiencing a tough problem that no single person seems able to solve, so someone decides ...

If you have been every stuck in a rut, trying to solve a persistent problem, where every traditional brainstorming session leaves you with the same uninspired ideas. You might be interested in a new ...