Addiction involves rapidly fluctuating affective and value-based decision-making processes that undermine cessation efforts, yet capturing these dynamics at clinically meaningful timescales remains ...

Many psychiatric disorders are linked to altered functioning of brain networks that drive reward processing and executive functions like making decisions, taking risks, planning, and memory. But a ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

The lack of systematic prioritization of the psychological factors that influence young consumers’ coffee brand preferences has emerged as a significant problem. While existing studies focus on ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Aug 20, 2024, 10:26am EDT New research finds that over half of companies ...

A cognitive-aware behavioral intelligence layer for AI-driven trading platforms, addressing decision-making under cognitive overload EmotionShield AITM, a Delaware-based artificial intelligence ...

Every decision comes with an element of risk. It’s a fact that can paralyze a leader who overthinks in their effort to drive that risk to near zero before they act. It’s a common enough phenomenon to ...