The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

One of the strangest paradoxes of Western philosophy, is that it's difficult (some say impossible) to "prove" that reality exists. What you (or anyone) may call "reality," is really just the sum total ...

KANAKA F.L.A.S.H. Profiling introduces a groundbreaking, ultra-precise behavioral technology that offers instant clarity in human interactions. By analyzing perception, decision-making, stress ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...