Add Yahoo as a preferred source to see more of our stories on Google. It feels like beauty filters and editing apps are really blurring the line between reality and digital enhancing. So what type of ...

Supergreat, a beauty commerce app that hosts 60-second videos and shoppable livestreams of people testing and evaluating beauty products, has raised $10 million in a series A from both institutional ...

Filters abound on social media platforms like TikTok and Instagram, smoothing out skin blemishes, enhancing facial features and in many cases, offering up an unrealistic image of beauty. However, ...

WIRED is obsessed with what comes next. Through rigorous investigations and game-changing reporting, we tell stories that don’t just reflect the moment—they help create it. When you look back in 10, ...

As research highlighting how beauty filters can have a damaging effect on mental health grows, calls for social media companies to makes changes are finally being heard. Last week, TikTok – which is ...

The Maybelline Beauty app adds 12 AI-powered ‘digital makeup’ looks for Teams Enterprise users to apply during meetings. The Maybelline Beauty app adds 12 AI-powered ‘digital makeup’ looks for Teams ...

We are increasingly curating our online personas, handpicking the images we share and choosing to present ourselves through a “beautification” lens. This shift has given rise to a quiet revolution: ...

Bold Glamour is the latest viral TikTok beauty filter, and users are alarmed at how creepily realistic it is. Experts warn that unregulated use of the filter can distort self-perception and worsen ...

When I first came across the Glow Look filter on TikTok, I dragged my self-absorbed ass into the video maker to try it on. I was expecting to be wowed by my own hotness, just like all the other girls ...

In recent years, artificial intelligence (AI) has become the unexpected architect of beauty standards, subtly redefining our self-image through the filters we apply to our digital selves. From ...