The founder and CEO of Bass Pro Shops, Johnny Morris, says that despite inflation, the hunting, fishing and outdoor sporting brand will remain focused on affordability heading into boating and fishing ...

If you’re rigging a new boat or want to upgrade your fish finder, the Bass Pro Shops Marine Sale is a great opportunity to save hundreds on your new electronics and trolling motor. Here are some of ...

Outdoor retail giant Bass Pro Shops doubled down with a Super Bowl ad that will also run during next weekend’s Daytona 500. The ad, which spotlights Bass Pro Shops’ Tracker boats, celebrates the ...

Bass Pro Shops announced September 24, 2025, that it has acquired Hobie, the storied watersports brand best known for its MirageDrive pedal kayaks and sailing catamarans. Hobie will join White River ...

LEBANON, Mo. – Bass Pro Shops and White River Marine Group are bringing more production to the Ozarks as part of their venture to acquire the water sports brand Hobie. The move will relocate all of ...

EXCLUSIVE: The founder and CEO of Bass Pro Shops, Johnny Morris, says that despite inflation, the hunting, fishing and outdoor sporting brand will remain focused on affordability heading into boating ...