It may have taken a couple months, but BMW is ready to ring in the new decade with a new logo. For the first time in more than two decades, the German automaker has given its iconic roundel logo a ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...

Discover the meaning behind the BMW logo, a symbol rich in history and significance. This video explores the origins of the logo, its design elements, and what they represent, particularly in relation ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the Germans ...

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