Shorter B2B buying cycles are putting pressure on sales teams to respond quickly, revealing the growing gap between modern ...

As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process. The pandemic has had a profound impact on the business-to-business (B2B) ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

It’s been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills. B2B sales cycles have changed. Salespeople and buyers have a new ...

Opinions expressed by Entrepreneur contributors are their own. It’s easy for sales teams to focus on small businesses. There are plenty to pitch, and they’re less intimidating to approach than large ...

Once a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

Susan LaPlante-Dube is a Principal at Precision Marketing Group, a B2B marketing agency focused on helping clients drive revenue. To continue reading this content ...

If you peer into most businesses today, you'll likely see leadership doing their best to carefully balance in-person and remote work for their employees. The same drive for balance is happening within ...

The market competition is tough, so you need a qualified sales professional who can clinch a great deal for you. To make things easier, the services from the field sales recruitment agency will help a ...

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them. B2B companies often have a longer sales cycle due, in part, to the ...