Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Consumers are rapidly becoming more sophisticated, tech savvy and driven to engage and interact with companies who treat them as such. And those needs and desires advance alongside technology ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Wearing glasses used to be simple. You wore them to see better, to read the fine print, or to focus on the road ahead. Now, eyewear is becoming something much more powerful. The next generation of ...

Augmented reality (AR) continues to gain importance in our everyday lives. In the classroom, AR technology can enhance learning by providing students with interactive and immersive experiences, ...

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

It’s not too early to think about augmented collaboration strategies — where could augmented reality improve your day-to-day operations? The workplace has evolved to allow for more mobile, flexible ...

Trying an augmented reality product feels a bit like listening to your kid playing the violin. You are so full of hope as they pick up the instrument and position it next to their cheek. They lift ...

Research on virtual reality started in the eighties, but it is now that good quality is available to the public and it can become a mass consumer product soon. However, there is almost no scientific ...