ASDA mistakenly offered free beer to customers in a Welsh store after a translation error on a sign in the beer aisle. A sign at the store in Cwmbran was meant to ...

Customers will soon be able to buy pints of beer at Asda as the supermarket is trialling sales of draught beer. The supermarket has started selling cans and refillable one and two litre containers of ...

A BUNGLING Asda worker accidentally promised customers free beer after using Google Translate to write a sign in Welsh. The notice in Cwmbrân, Wales translated "alcohol free beer" as "alcohol am ddim" ...

Newly-opened Craft on Draft serves takeaway draught beer, cider and cocktails in different sized glass containers. The takeaway containers – either 500ml, one litre or two litres - can be refilled at ...

Supermarkets are doing their bit to tackle climate change and plastic pollution, including Asda. The food retailer is the latest to introduce a new concept in store to help shoppers be more ...

A microsite has been launched by ASDA which aims to educate consumers about the range of international, British and local beers on offer by the supermarket chain. The site, entitled The Brewhouse, ...

Asda is set to launch a new draught craft beer concept in store as it becomes the first UK supermarket to allow customer to pick up their favourite freshly poured tipple in reusable containers.

A CRAFT beer company that donates 100 per cent of profits to clean water charities has secured a national deal with a supermarket giant. Brewgooder has signed an agreement with Asda to stock its Clean ...

Asda customers will soon be able to pick up their favourite freshly poured tipple in reusable containers after the supermarket announced it will become the first UK grocer to launch a draught craft ...

You can practically hear Wetherspoon boss Tim Martin choking on his Full English upon learning that Asda has, to all intents and purposes, opened a pub in one of its stores. Well, sort of. In a month ...

Asda is selling large ‘fridge packs’ of Budweiser, which include 24 bottles of 300ml, for just £11 under Rollback price cutting scheme. The reduction from the normal price of £15.98 comes as its ...

The correct translation would be "di-alcohol". Guto Aaron, who spotted the sign, said: "Get yourself to Asda, according to their dodgy Welsh translations they are giving away free alcohol! "If you can ...